Marketing Menu

NAIL CITY RECORD

Wheeling West Virginia

Nail City Record is a mom & pop owned and operated independent record store that has been a proud part of the Wheeling community since 2017.

In 2026, we moved to a new street-level location on the corner of 10th & Main in downtown Wheeling, just steps from the Historic Suspension Bridge and next door to the Capitol Theatre, one of the city's premier live music venues. Situated on one of downtown's busiest corners, we offer a broad selection of physical music formats and regularly host in-store events that bring music lovers together.

Wheeling has a deep musical history, and today it’s experiencing a vibrant revival as an emerging hub for arts and culture. At Nail City Record, we are proud to be part of that momentum, helping grow the city's reputation as a destination for music, creativity, and community.

About us PDF Menu

To book a program email us at marketing@nailcityrecord.com

Highlights

Wheeling metro area reach: 140,000
Gateway to three states via I‑70 & the Ohio River. Located just 60 mi from Pittsburgh & 120 mi from Columbus
Street-level location on the corner of 10th & Main in a beautifully restored historic building, just steps from the Historic Suspension Bridge and next door to the Capitol Theatre.
Members of AIMS coalition & Street Pulse reporting store.

Over

13.4k

Email Subscribers

Highly engaged list of music lovers, collectors, and creatives with consistently strong open and click-through rates.
Average

30k

Monthly Visitors

Reaching a national and regional audience through a Shopify-based site optimized for discovery and purchase.
Over

30%

Returning Customers Rate

Demonstrating strong loyalty and ongoing engagement.

2026 Marketing Menu

We guarantee at least one-piece buy-in for every promotion: if we are promoting it, we are stocking it.

To book a program email us at marketing@nailcityrecord.com

I- Physical Marketing Opportunities

1- Window display options

Foam Boards, Posters & Banners
9 display windows available:
- 4 street-facing storefront windows
- 1 corner display window
- 4 entryway windows
Window height: approximately 6 ft
Window widths range from 2 ft 5 in to 6 ft

Foam Board Displays
2 ft × 2 ft: $50/month
3 ft × 3 ft: $75/month

Posters & Banners
Available in a variety of sizes
Pricing available upon request

2- In store Art Boards

Foam Board Displays

2 ft × 2 ft: $30/month
3 ft × 3 ft: $50/month

3- Nail City Selects

Nail City Selects blends physical and digital marketing through artist-driven content. Located next door to the Capitol Theatre, we feature touring musicians sharing their favorite records, creating authentic content that reaches music fans both in-store and online.

Watch more

4- In Store Appearances and events

We love hosting artist signings, meet & greets, listening parties, and live performances.

We also work closely with local promoters and can help get your artist booked in Wheeling, whether it's for an intimate in-store set or a full-scale performance at a local venue or theater. Let us help make your event happen.

5- Printed Promo Inserts & Shopping Bags

Promo Inserts

Your printed promo gets distributed in-store and included with all online orders.
*You can provide printed material or we can print it.
$50/ 500 inserts + printing fees if applicable.

Brown Paper Bag Promo

Your printed promo goes on our brown paper shopping bags, handed out with all in-store purchases.
Starting at $35/ 500 bags

II- Digital Marketing Opportunities

1- E-mail Marketing (13.4k+ Subscribers)

Featured Release of the Week
A spotlight in our weekly email featuring your release with cover art, a short description, and direct product link.
- 1 spot available per week
- Includes: artwork + short description + product link
$25 / release
Email Banner Placement
A banner ad in our weekly email, great for promoting new releases, pre-orders, reissues, or label awareness.
- 1 spot available per week
- Size max 800 x 300 pixels
$25 / banner
Standalone Email: Individual Release
A dedicated email focused entirely on one release: includes full description, photo, and purchase link. Ideal for high-profile new releases or pre-orders.
- 1 email available per month (sent on the 15th)
$50 / email
Standalone Email: Label or Artist Feature
A dedicated email highlighting up to 9 products from a single artist, label, or collection. Great for reissue campaigns, anniversary spotlights, or indie label promotion.
- 1 email available per month (sent on the 1st)
$75 / email

2- Website Marketing (Average 30k monthly visitors)

Homepage & Pre-Order Page Banner
Promote a new release, pre-order, or reissue series with a custom banner placed on key landing pages (homepage or pre-order section).
- Placement and size options available
Starting at $25/ week
**Discount available for multi-week bookings
Collection Highlight
Feature a curated collection of at least 5 titles from an artist, label, or themed promotion. Displayed on the homepage and in the main menu for high visibility.
- Includes custom collection page + homepage/menu placement
Starting at $100 / month
**Discount available for yearly bookings